Custom Agents New

Custom Agents let you describe a Google Business Profile task in simple English and turn it into an automation with a trigger, conditions, and an action.

Overview

Use Custom Agents when a standard review automation does not cover the workflow you need.

For example, you can ask Localith to:

• reply to 5-star reviews with a friendly thank-you message
• notify your team when a location receives a negative review
• send an email when a location's rating drops below 4 stars
• answer common customer questions using your business instructions
• alert you when important profile activity changes

Localith analyzes your description, proposes an automation, and lets you review the setup before activating it.

Before you start

Before creating a Custom Agent, make sure:

• your Google Business Profiles are connected to Localith
• you know which locations the agent should monitor
• you can describe the event that should start the automation
• you know what the agent should do when the event happens
• your team has agreed on any reply tone, language, or approval rules

Each completed agent action uses 1 AI credit. You can review the expected cost before activating the agent and pause it later when needed.

Create a Custom Agent

1. Open Responses from the main Localith navigation.
2. Select AI agents team.
3. Click New agent in the top-right corner.
4. Select Custom agent.
5. Enter a clear name for the agent.
6. Describe the automation you want in plain English.
7. Click Continue to let Localith build the automation.

A useful description includes both the trigger and the expected action.

For example:

When a customer leaves a 5-star review, reply in a friendly tone, thank them for visiting, and keep the response under three sentences.

You can also create a pre-built agent for replying to reviews or answering questions from the New agent menu.

Review the automation

After processing your description, Localith shows the automation it detected. Review each part before saving:

• Trigger: the event the agent watches for
• Conditions: the rules that determine when it should run
• Locations: the Google Business Profiles covered by the agent
• Action: what Localith should do when the conditions match
• AI settings: the tone, language, and custom instructions used for generated content
• Credit cost: the number of credits used when the action runs

If the suggested setup does not match your request, edit the trigger, conditions, or action before activating the agent.

Configure AI replies

When the agent's action is to reply to a review or answer a question, choose how the response should be created.

Use an AI-generated response

Choose the AI option when you want each response to adapt to the customer's message.

Configure:

• Tone: Professional, Friendly, or Casual
• Language: use your selected language or respond in the customer's language
• Custom instructions: add business-specific rules, brand voice guidance, phrases to avoid, or escalation instructions

Preview a generated response before activating the agent. This helps you confirm that the instructions produce the tone and level of detail your brand expects.

Use a response template

Choose a manual template when the same approved wording should be used every time the conditions match.

Templates are useful for highly controlled messages. AI-generated responses are better when the reply should reflect the details of each review or question.

Save and activate the agent

When the automation is ready, choose one of the following:

• Save & Activate to start monitoring the selected locations
• Save as Draft to keep the setup without running it

Start with a limited group of locations when testing a new agent. Review its first actions before applying the same automation across a larger location network.

Manage your agents

The AI agents team page shows the agents created for your account. Agent cards provide a quick view of the agent name, description, tone, and connected automations.

Open an agent to:

• edit its trigger, conditions, locations, or action
• update AI instructions, tone, or language
• pause or resume the agent
• review execution history and activity logs
• check the credits used by completed actions
• test the automation with sample data
• delete an agent you no longer need

Agents may be shown as Active, Paused, or Draft, depending on their current state.

Available triggers and actions

Custom Agents can be configured around supported Google Business Profile activity.

Common triggers include:

• a new review, with optional rating conditions
• a new question or inquiry
• a new Google Post
• a rating drop
• an increase or decrease in search views or clicks
• a change to business information
• a new photo

Common actions include:

• reply with an AI-generated or template response
• answer a customer question
• send an email to a team member
• create an in-app notification

The settings shown in the preview depend on the trigger and action Localith detects from your description.

Tips for writing effective agent instructions

• State the trigger first: "When a new 1-star review arrives..."
• Describe the action clearly: "...send an email to the location manager."
• Add conditions only when they matter: "...for locations in the Lisbon group."
• Define the reply style: "...use a professional tone and do not offer refunds."
• Keep one agent focused on one main outcome.
• Use drafts and limited-location tests before activating high-volume automations.

Custom Agents vs. review auto-responder

Use the review auto-responder when you need a straightforward review workflow based on predefined rating rules.

Use a Custom Agent when you need:

• a plain-English setup process
• additional triggers beyond new reviews
• more specific conditions
• notifications or email actions
• custom AI instructions for a particular business workflow

For a standard review automation, see Reply Agent Setup. For brand voice controls, see Tone & Language Settings.

Common questions