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Built for teams with 10+ locations

Google Business Profile management software for multi-location teams

Change hours, publish posts and answer reviews on every location from one simple dashboard. Built for brands, franchises and agencies.

Google Business Profile management software dashboard in Localith listing every location, with one profile's locked business info, hours and photos
Rachel Localith customer Manuel Localith customer David Localith customer

100+ brands trust Localith

The short answer

What is Google Business Profile management software?

Google Business Profile management software lets one team update, monitor and report on many Google Business Profiles from a single dashboard, instead of signing in to each profile. Localith is GBP management software for brands, franchises and agencies with 10 or more locations. It edits business info in bulk, publishes one post to every location, auto-responds to reviews with AI you can approve first, and shows where each location ranks on local SEO heatmaps.

Who it is for

Built for teams that run many locations, not one

Localith is not for single-location businesses. If you have one profile, Google's free Business Profile Manager does the job, and our Google Business Profile management best practices guide shows you how to run it by hand.

Multi-location brands with 10+ locations

Marketing and operations teams that keep hours, categories and reviews right across every store, clinic or office, starting with local listing management and growing into multi-location SEO.

Franchise networks

Corporate sets the standard once and pushes it to every franchisee's profile, while managers only see their own locations. More on franchise GBP management.

Agencies managing client profiles

One workspace for every client's Google Business Profiles, with reports you can hand over each month. See the setup for agencies.

What the software does

Seven jobs the software takes off your team

Bulk editing

Change hours and business info on every location in one pass

Pick the locations, change the field once and apply it to all of them. Holiday hours, categories, attributes and descriptions update across 10 or 500 profiles from one form, or from a CSV when every location needs a different value. Read how bulk updates work.

  • Single-field edits for the same change across many locations
  • CSV upload when each location needs its own value
  • Every row checked before anything goes to Google
Bulk editing business hours across many Google Business Profiles at once in Localith
Bulk publishing

Publish one Google post to every location at once

Write the post once, choose the locations and publish now or on a schedule. Smart Parameters fill in each location's name, phone and website, so one update reads as local on every profile. Plan the calendar with the Google posts scheduler and push photos through bulk publishing.

  • Updates, offers and events from the visual composer
  • CSV upload for large batches of scheduled updates
  • Per-location placeholders instead of 50 copies of one post
One Google post being published to many Google Business Profile locations in Localith
AI review replies

Auto-respond to reviews, with approval before anything posts

The AI Reply Agent drafts a reply to each new Google review in your brand tone and the reviewer's language. Set up automations by location and star rating, and switch on "Approve AI-replies before posting" when a person should check every reply first. See the AI review reply agent.

  • Automations filtered by location and star rating
  • Replies only during each location's open hours, if you choose
  • Approval step for teams that review every reply
AI Reply Agent drafting a reply to a Google review for approval in Localith
Reporting with MCP

Report on every location, or ask Claude and ChatGPT directly

Download GBP performance and review reports as PDF or CSV for any group of locations. Or connect Localith to Claude or ChatGPT through MCP and ask for the report in plain language. Start from a ready-made prompt in the GBP reports library.

  • Views, calls, direction requests and website clicks per location
  • Review metrics, sentiment and team response rates
  • MCP connector for Claude and ChatGPT on paid plans
Localith MCP connector returning Google Business Profile data inside an AI chat
Local SEO heatmaps

See where each location ranks, street by street

A single rank number hides the problem. Local SEO heatmaps show how a location ranks for a keyword across a grid around it, so you see the branch that is top 3 next door and invisible a few miles out. The AI SEO Agent then finds and ranks the profile gaps worth fixing. Explore the local SEO AI agent.

  • Color-coded rank grid per keyword and location
  • Profile audit with fixes sorted by impact
Local SEO heatmap showing a location's Google Maps ranking across a geographic grid
Listings management

Every profile in one list, grouped the way your business works

Connect your Google account and every location lands in one list. Group locations by region, brand, franchisee or client, filter to the ones that need work and give each manager access to only their own locations. The multi-location dashboard guide shows the setup.

  • Location groups for regions, brands and clients
  • Team access limited to the locations each person owns
Localith listings view with Google Business Profile locations grouped and filtered
Profile protection

Catch and undo changes Google and the public make to your data

Google's own suggestions and public edits can overwrite verified details. Localith logs every suggested change for you to accept or decline, and Protector declines unauthorized updates and restores your saved data on the scan schedule you choose. Set it up with the profile protection guide.

  • Pending, accepted, declined and auto-declined edit statuses
  • Protection for one listing or all of them
Profile protection in Localith declining an unauthorized edit to a Google Business Profile
Software vs by hand

GBP management software vs managing profiles by hand

Google's own tools work well for one profile. At 50 or 500, the same jobs turn into days of repeat clicks. Teams have spent up to two days changing working hours on hundreds of locations. Now it is one form and one click.

Localith
By hand

Holiday hours on 200 locations

The change every multi-location team makes several times a year.

One form applied to every selected location, or one CSV.

Open each profile and type the same hours again, location by location.

One Google post on every profile

Promotions, events and seasonal updates.

Write once, publish or schedule to all locations with local details filled in.

Copy and paste the post into each profile, then fix the city and phone by hand.

Replying to every review

Coverage and speed across all locations.

AI drafts every reply, automations post them, and an approval step is there when you want it.

Someone checks each location's reviews and writes every reply from scratch.

Catching unwanted edits

Google suggestions and public edits to verified data.

Every change is logged, and Protector restores your saved data on schedule.

You find out when a customer calls the old number or finds the store closed.

Rankings per location

Where each branch shows up in Google Maps.

A heatmap per keyword and location, plus a ranked list of profile fixes.

Manual searches from one spot, which say little about the rest of the area.

Monthly reporting

Performance for managers, owners and clients.

PDF and CSV reports per location group, or ask Claude or ChatGPT through MCP.

Export each profile's insights and merge the spreadsheets yourself.

Results

What teams changed after moving off manual GBP work

Read the full success stories from a franchise, a healthcare training company and an agency.

POOP 911: 320+ franchise locations

The franchise team spends 80% less time on Google Business Profile management and sends each Google post to 209 locations in one click. Read the POOP 911 story.

SureFire CPR: 4,000 replies in 2 months

AI drafts every reply and a person approves each one before it posts, across 100+ locations. Read the SureFire CPR story.

Comunicatio: 150+ client locations

The agency runs client profiles, reviews and reports from one workspace without adding headcount. Read the Comunicatio story.

Safe to connect hundreds of profiles

Approval workflows

Approve AI replies before they post.

Team roles

Every manager sees only their locations.

Security

ISO 27001 certified and GDPR compliant.

Pricing that scales per location

  • 3 or more locations: $6.60 per location/month
  • AI credits at $0.15 each, only when you need them
  • 7-day free trial with 100 AI credits

$9 /month

flat for up to 2 locations

Start free trial See full pricing
FAQ

Google Business Profile management software FAQ

Answers to the questions people search before choosing a GBP management tool.

Yes. Google renamed Google My Business (GMB) to Google Business Profile (GBP) in 2021, so GMB software and GBP management software are the same kind of tool under the old and new name.
For one location, Google's free Business Profile Manager is enough. The difference shows at scale. Google's tools are built around editing one profile at a time, while GBP management software applies one change to many profiles, keeps reviews for every location in one place and reports across all of them. Localith is built for 10 or more locations.
Localith costs $9 a month flat for up to 2 locations. From 3 locations you pay $6.60 per location a month, so 10 locations cost $66 a month. AI credits for features like AI review replies cost $0.15 each and are not included in a plan. Every account starts with a 7-day free trial with 100 AI credits. See pricing.
Yes. Connect the Google account that owns or manages your profiles and every location appears in one list. You can group them by region, brand or client, edit them in bulk, and give each team member access to only the locations they manage. Our guide to managing multiple Google Business Profiles walks through the setup.
Bulk editing across client accounts, a review inbox that covers every location, client-ready reports, and team roles that keep each client's data separate. Our comparison of the best Google Business Profile management tools compares 15 options on those points.
No. A service is a team that manages your profiles for you. Software is the tool your own team or agency uses to do the work faster. Localith is software, so a subscription does not include a person managing your profiles.
Yes. The AI Reply Agent auto-responds to new Google reviews in your brand tone. You choose which locations and star ratings each automation covers, and you can require approval so a person checks every AI reply before it posts.
Localith is ISO 27001 certified and GDPR compliant, and it works through Google's official Business Profile API. You control which team members can see and edit each location.
Localith dashboard

Manage every Google Business Profile from one place

Connect your locations, make your first bulk edit and set up review auto-responding in the 7-day free trial.

7-day free trial with 100 AI credits. Plans start at $9/mo for two locations.