Local SEO Glossary
Plain-language definitions for the terms that matter in local search, Google Business Profile management, and multi-location marketing.
G
GBP Category
A GBP category is the business type classification on Google Business Profile that tells Google what products or services your business offers.
Google Business Profile
Google Business Profile is a free tool from Google that lets businesses manage how they appear on Google Search and Google Maps, including hours, photos, reviews, and contact details.
Google Maps
Google Maps is Google's mapping platform where businesses appear as pins on a map, driven by their Google Business Profile data.
L
Local Pack
The Local Pack is the section of Google search results that shows a map and three local business listings for location-based queries.
Local Ranking
Local ranking refers to where a business appears in Google's local search results, including the Local Pack and Google Maps, for location-based queries.
Local SEO
Local SEO is the practice of optimizing a business's online presence to rank higher in location-based search results on Google and other search engines.
R
Review Management
Review management is the process of monitoring, responding to, and generating customer reviews across platforms like Google to build reputation and improve local SEO.
Review Response
A review response is the reply a business posts to a customer review on platforms like Google, showing engagement and addressing feedback.
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