The Challenge
POOP 911 is a home services franchise that keeps opening new locations across the United States. Every location needs a Google Business Profile with the right hours, services and service areas, because that is how local customers find them.
Before Localith, the franchise support team updated profiles one at a time, logging into each Google account separately. That meant:
- Hours and service descriptions that didn't match from one location to the next
- Reviews waiting too long for a reply
- No single view of which profiles needed attention
- Hours every week spent on the same small edits
The Solution
The team moved every profile into Localith and now manages them from one dashboard.
Bulk Updates
Holiday hours, seasonal schedules and service area changes used to take days. Now the team picks the locations, makes the change once and publishes it to all of them.
One Post, 209 Locations
Every day the team publishes Google Business Profile posts to 209 locations in bulk. They write the post once, pick the locations and publish with one click, instead of posting profile by profile.
A real POOP 911 post, published to 209 locations in one click.
AI Review Replies
The AI Reply Agent drafts a reply to every Google review. The team approves replies before they post, so each answer still sounds like POOP 911.
Performance Visibility
Franchise leadership sees search performance, review numbers and profile completeness for every location in one place, so the weakest profiles get fixed first.
The Results
- 320+ locations now run from one Localith account, up from 200+ when POOP 911 started
- 209 locations, one click: the same Google post goes out to 209 locations every day
- 80% less time spent on Google Business Profile management
- Consistent profiles, with the same hours, descriptions and categories across the network
- New locations plug straight in: each new franchise joins the same account instead of starting a new manual process
