--- title: "Custom Agents" description: "Create custom Google Business Profile automations in plain English, then review their triggers, actions, AI instructions, and credit usage." --- Custom Agents let you describe a Google Business Profile task in simple English and turn it into an automation with a trigger, conditions, and an action. ## Overview Use Custom Agents when a standard review automation does not cover the workflow you need. For example, you can ask Localith to: - reply to 5-star reviews with a friendly thank-you message - notify your team when a location receives a negative review - send an email when a location's rating drops below 4 stars - answer common customer questions using your business instructions - alert you when important profile activity changes Localith analyzes your description, proposes an automation, and lets you review the setup before activating it. ![Custom AI agents for Google review and Q&A automations](/images/docs/ai-review-reply/custom-agents--agents-team.jpg "Create and manage custom AI agents in Localith") ## Before you start Before creating a Custom Agent, make sure: - your Google Business Profiles are connected to Localith - you know which locations the agent should monitor - you can describe the event that should start the automation - you know what the agent should do when the event happens - your team has agreed on any reply tone, language, or approval rules Each completed agent action uses **1 AI credit**. You can review the expected cost before activating the agent and pause it later when needed. ## Create a Custom Agent 1. Open **Responses** from the main Localith navigation. 2. Select **AI agents team**. 3. Click **New agent** in the top-right corner. 4. Select **Custom agent**. 5. Enter a clear name for the agent. 6. Describe the automation you want in plain English. 7. Click **Continue** to let Localith build the automation. A useful description includes both the trigger and the expected action. For example: > When a customer leaves a 5-star review, reply in a friendly tone, thank them for visiting, and keep the response under three sentences. You can also create a pre-built agent for replying to reviews or answering questions from the **New agent** menu. ## Review the automation After processing your description, Localith shows the automation it detected. Review each part before saving: - **Trigger**: the event the agent watches for - **Conditions**: the rules that determine when it should run - **Locations**: the Google Business Profiles covered by the agent - **Action**: what Localith should do when the conditions match - **AI settings**: the tone, language, and custom instructions used for generated content - **Credit cost**: the number of credits used when the action runs If the suggested setup does not match your request, edit the trigger, conditions, or action before activating the agent. ## Configure AI replies When the agent's action is to reply to a review or answer a question, choose how the response should be created. ### Use an AI-generated response Choose the AI option when you want each response to adapt to the customer's message. Configure: - **Tone**: Professional, Friendly, or Casual - **Language**: use your selected language or respond in the customer's language - **Custom instructions**: add business-specific rules, brand voice guidance, phrases to avoid, or escalation instructions Preview a generated response before activating the agent. This helps you confirm that the instructions produce the tone and level of detail your brand expects. ### Use a response template Choose a manual template when the same approved wording should be used every time the conditions match. Templates are useful for highly controlled messages. AI-generated responses are better when the reply should reflect the details of each review or question. ## Save and activate the agent When the automation is ready, choose one of the following: - **Save & Activate** to start monitoring the selected locations - **Save as Draft** to keep the setup without running it Start with a limited group of locations when testing a new agent. Review its first actions before applying the same automation across a larger location network. ## Manage your agents The **AI agents team** page shows the agents created for your account. Agent cards provide a quick view of the agent name, description, tone, and connected automations. Open an agent to: - edit its trigger, conditions, locations, or action - update AI instructions, tone, or language - pause or resume the agent - review execution history and activity logs - check the credits used by completed actions - test the automation with sample data - delete an agent you no longer need Agents may be shown as **Active**, **Paused**, or **Draft**, depending on their current state. ## Available triggers and actions Custom Agents can be configured around supported Google Business Profile activity. Common triggers include: - a new review, with optional rating conditions - a new question or inquiry - a new Google Post - a rating drop - an increase or decrease in search views or clicks - a change to business information - a new photo Common actions include: - reply with an AI-generated or template response - answer a customer question - send an email to a team member - create an in-app notification The settings shown in the preview depend on the trigger and action Localith detects from your description. ## Tips for writing effective agent instructions - State the trigger first: "When a new 1-star review arrives..." - Describe the action clearly: "...send an email to the location manager." - Add conditions only when they matter: "...for locations in the Lisbon group." - Define the reply style: "...use a professional tone and do not offer refunds." - Keep one agent focused on one main outcome. - Use drafts and limited-location tests before activating high-volume automations. ## Custom Agents vs. review auto-responder Use the review auto-responder when you need a straightforward review workflow based on predefined rating rules. Use a Custom Agent when you need: - a plain-English setup process - additional triggers beyond new reviews - more specific conditions - notifications or email actions - custom AI instructions for a particular business workflow For a standard review automation, see [Reply Agent Setup](/docs/ai-review-reply/reply-agent-setup/). For brand voice controls, see [Tone & Language Settings](/docs/ai-review-reply/tone-language-settings/). ## Common questions **Q: Do I need technical automation knowledge to create an agent?** No. Describe the workflow in simple English. Localith converts the request into a structured trigger, conditions, and action that you can review. **Q: Does a Custom Agent start running immediately?** Only when you choose **Save & Activate**. Choose **Save as Draft** if the setup still needs review. **Q: How much does an agent cost to run?** Each executed action uses 1 AI credit. Activity logs show credit usage, and you can pause an agent to stop new actions. **Q: Can one agent manage several locations?** Yes. Select the locations the agent should cover during configuration. **Q: Can I edit an agent after activating it?** Yes. Open the agent to update its settings, instructions, locations, or status. **Q: Should negative review replies be fully automated?** Use additional care with sensitive complaints. Test the instructions first and keep high-risk cases in an approval or notification workflow when human review is needed.