---
title: "Zapier Integration"
description: "Connect Localith to Zapier and trigger workflows across 7,000+ apps on every new Google review, or post replies from any tool in your stack."
---

The Localith Zapier integration lets you connect your Localith account to [Zapier](https://zapier.com/apps/localith/integrations) so you can automate Google Business Profile workflows across 7,000+ apps. Trigger a Zap whenever a new Google review comes in, or post a reply back to a reviewer from any tool in your stack.

> **Public beta.** The integration is fully live in the Zapier app directory and available to every Zapier user. We are in a 90-day public beta while Zapier monitors stability. After graduation, Localith joins the Zapier Partner Program. The integration is production-ready today; the "beta" label refers to Zapier's standard onboarding window, not feature readiness.

## Before you start

Make sure you have:

- an active paid Localith account with at least one connected Google Business Profile location
- permission to create or manage [Localith API keys](/docs/integrations/api-access/)
- a Zapier account on any plan (Free works for testing single-step Zaps)

## What's in the integration

The current release ships with one trigger and one action. More are coming.

| Type | Name | What it does |
|------|------|-------------|
| Trigger | New Review | Fires every time a new Google review lands on any of your connected locations. Returns the rating, reviewer name, review text, location ID, and timestamp. |
| Action | Reply to Review | Posts a reply back to a Google review through Localith. Accepts the review ID and the reply text. |

![Localith Zapier integration page showing the New Review trigger and Reply to Review action](/images/docs/integrations/zapier-setup--triggers-actions.jpg "Supported triggers and actions on the Localith app page in Zapier")

Pre-built Zap templates are coming next. In the meantime you can build your own Zaps from scratch using the trigger and action above.

## Connect Localith inside Zapier

1. Open the [Localith app page on Zapier](https://zapier.com/apps/localith/integrations) and click **Connect Localith**, or start a new Zap and search for **Localith** in the trigger or action picker.
2. Choose **New Review** (trigger) or **Reply to Review** (action) for the step you want.
3. When Zapier prompts you to **Sign in to Localith**, paste your [Localith API key](/docs/integrations/api-access/).
4. Click **Yes, continue**. Zapier validates the key and confirms the connection.

Once authorized, the Localith account stays connected to Zapier and can be reused across any Zap in your workspace.

## Build your first Zap: route new reviews to Slack

A simple two-step Zap that pings a Slack channel every time a new review comes in.

1. **Trigger**: Localith > New Review.
2. **Test the trigger**. Zapier pulls a recent review from your account so you can confirm the field mapping.
3. **Action**: Slack > Send Channel Message.
4. Map the review fields into the Slack message. For example:
   `New {{rating}}-star review for {{location_name}} from {{reviewer_name}}: "{{review_text}}"`
5. Test the action and **Publish** the Zap.

The same trigger works for any downstream app: Google Sheets, Airtable, Gmail, HubSpot, Notion, Discord, SMS via Twilio, and so on.

## Build a Reply Zap

Use the Reply to Review action when you want a downstream tool to draft or send the response.

1. Choose any trigger that produces reply text. Common patterns: a new row in Google Sheets, a tagged Trello card, an approved Slack message, or output from an AI step like OpenAI or Anthropic.
2. **Action**: Localith > Reply to Review.
3. Map the **review ID** and the **reply text** fields from your trigger step.
4. Test the action and **Publish**.

When the Zap runs, the reply posts back to Google through Localith and shows up on the reviewer's profile the same way a manual reply would.

## What you can build today

A few patterns teams set up first:

- **Real-time review alerts.** New Review > Slack channel for the locations team. Add a filter step to ping only on 1- or 2-star reviews if you want a quieter channel.
- **Review log to a spreadsheet.** New Review > Add Row in Google Sheets or Airtable. Useful for monthly reporting, CSAT tracking, or feeding a BI dashboard.
- **AI-assisted draft replies.** New Review > OpenAI/Anthropic step to draft a reply > Send for approval in Slack > Reply to Review on approval. Pair this with [Localith's Reply Agent](/docs/ai-review-reply/reply-agent-setup/) if you want the drafting and brand-voice tuning inside Localith and Zapier only for the approval routing.
- **CRM enrichment.** New Review > HubSpot or Salesforce contact lookup > tag or score the contact based on review sentiment.
- **Customer service handoffs.** New Review with a 1-star rating > create a Zendesk or Freshdesk ticket so the support team can follow up.

## Public beta notes

- **Timeline.** 90 days from go-live in the Zapier directory. After that window, Localith graduates into Zapier's Partner Program, which unlocks co-marketing and additional Zapier support on our side.
- **Stability.** The trigger and action are production-grade and used by Localith customers today. The "beta" tag is Zapier's standard onboarding step, not a feature gate.
- **Usage helps.** Zapier graduates partners based on active users and Zap volume. If your team can move existing automations onto the Zapier integration during the beta window, that directly speeds up our partner status and adds resources we can put back into the integration.

## FAQ

**Q: Do I need a paid Zapier plan?**

No paid Zapier plan is needed for single-step Zaps. Multi-step Zaps (for example, New Review > Filter > Slack) require Zapier Starter or higher. The Localith side does require a paid Localith plan, since the integration uses an API key from your Localith dashboard.

**Q: Can I trigger workflows for a specific location only?**

Yes. Use Zapier's built-in **Filter** step after the New Review trigger to pass only events from a specific `location_id` or location name through to the rest of the Zap.

**Q: When are Zap templates coming?**

We're publishing the first wave of pre-built Zap templates during the public-beta window. Examples we're prepping: "Slack alert on new review", "Log every review to Google Sheets", "Draft reply with OpenAI and send for approval". You'll be able to install them in one click from the Zapier app page.

**Q: How is this different from the [n8n integration](/docs/integrations/n8n-setup/) or the [Claude MCP connector](/docs/integrations/claude-mcp-setup/)?**

Same data, different surface. Zapier is the easiest fit if your team already lives in Zapier. n8n is the right choice if you want self-hosted, code-friendly workflows. The Claude MCP connector is for natural-language querying inside Claude rather than for building automations. Pick the one your team will actually use, or pair them. They don't conflict.

**Q: Where can I get help?**

Email support@localith.ai or visit the Localith help center. For Zapier-side issues (Zap not firing, filter syntax, account billing), Zapier's own support is faster.