---
title: "Sentiment Analysis"
description: "Use AI sentiment analysis to understand the emotion behind customer reviews and automatically calibrate your response tone for each reply."
---

## Overview

This feature helps you automate review responses with AI.

## How it works

Localith's review sentiment analysis surfaces what's behind your star average: tone trends, recurring themes, and sentiment shifts per location. The walkthrough below shows the analysis dashboard end-to-end.

<div style="position:relative;padding-bottom:calc(56.2225% + 41px);height:0">
<iframe src="https://demo.arcade.software/h6Aecvv8rbS8D6FkV9lj?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true" title="See how Localith analyzes Google review sentiment across locations" frameborder="0" loading="lazy" allowfullscreen allow="clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;color-scheme:light"></iframe>
</div>

## FAQ

**Q: Can I customize the AI's tone?**

Yes. You can configure brand voice, tone, and specific response guidelines in the [Tone & Language Settings](/docs/ai-review-reply/tone-language-settings/).